Founded in 2017, WILDE FORM is one of London's leading diamond simulant jewellers. Based in North West London, WILDE FORM is committed to classic, everyday wearable pieces.

Having previously worked as a fashion magazine editor, our founder launched WILDE FORM as a personal project to create pieces that were missing in her own collection.

Being exposed to a constant flow of clothes whilst working at a fashion magazine lead to our founder gravitating towards jewelry pieces that she would reach for everyday.

Each WILDE FORM piece is designed for everyday wear, completing any outfit from a simple tshirt and jeans ensemble to an evening dress.

Our pieces look incredible—without the luxury price tag.

"I noticed something when working in fashion: so many people love the look of diamond jewelry, yet feel like it’s out of reach—either financially or because it feels too precious to actually wear. That didn’t sit right with me.

I believe everyone should be able to enjoy beautiful jewelry that makes them feel confident, expressive, and stylish—without the fear of losing something worth thousands. That’s why I started this brand: to offer stunning, high-quality pieces that are fun, affordable, and wearable every day."